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- A New Era of Sugar Awareness: Fueling Mental Athletes with Better Nutrition
A New Era of Sugar Awareness: Fueling Mental Athletes with Better Nutrition
Premium Fuel for Peak Performance: Beyond Sugar
Good morning! In today's newsletter, we focus on how mental athletes replaced sugar for peak performance. This is the final part of our 3-part series on breaking the sugar addiction that's holding back your cognitive potential.
Missed last week’s insights on Breaking The Addiction (To Sugars)? Here’s the link to catch up before diving into this week’s edition.
In the first two articles of this series, we exposed the hidden impact sugar has on your daily performance and uncovered how the food industry systematically manipulated science to get us hooked on sweetness. We dissected the addictive nature of sugar and how it creates a vicious cycle in your body.
But knowledge without action is just trivia, right? So now it's time to break free from sugar's grip and reinvent yourself as what you truly are: a mental athlete who deserves premium fuel.
Let's be honest—in today's hypercompetitive business landscape, your brain is your most valuable asset.
Yet most founders are fueling this precision instrument with the equivalent of dirty gasoline, wondering why they're stalling mid-afternoon. It's time to upgrade your fuel and unlock your full mental potential.
Breaking Free: Transitioning from Sugar Addiction to Metabolic Freedom
As we established in Article 2, sugar addiction is real and operates through the same neural pathways as many addictive substances. But unlike other addictions where complete abstinence is the goal, with sugar, we need a smarter approach—because some form of carbohydrate will likely remain in your diet.
The key is dismantling your body's dependency on glucose as its primary fuel source. This metabolic transition doesn't happen overnight, but when executed correctly, it frees you from the energy crashes and fog that have become normalized in modern professional life.
Dr. David Ludwig, professor at Harvard Medical School and author of "Always Hungry?", explains that breaking sugar addiction requires a three-phase approach:
Detox: Eliminate all added sugars and refined carbs for 2 weeks.
(If you are already eating low quantities of refined sugars/carbs, then you may not need this step at all. If you consider yourself overweight or simply out of shape, then consider having a keto diet for longer than 2 weeks. I’m not a big fan of it, but it’s really beneficial to “break the pattern”).
Retrain: Gradually reintroduce selected whole-food carbs while monitoring their impact
Maintain: Establish a sustainable pattern based on your metabolic response
During this transition, expect temporary discomfort—what researchers call "carb flu." This adaptation period means your body is rewiring its metabolic machinery, shifting from sugar-burning to fat-burning mode. Power through this phase, and you'll emerge with unprecedented mental clarity.

Ok now that you are well on your way to a great detox and—let me say it—rebirth phase. Watch out for a few big extra bullshits 💩 the food industry is trying to sell you…
Here's where most "healthy eating" plans fall apart. That post-workout smoothie or morning fruit juice you've been told is "natural" and "healthy"? It's often just as problematic as a soda when it comes to your brain's performance.
The culprit is fructose—a sugar that processes differently than glucose and can be particularly damaging when consumed without fiber. A 2021 study in the Journal of Hepatology found that consuming just 80 grams of fructose per day—equivalent to about 2 cups of unsweetened apple juice—significantly increased liver fat in healthy adults within just 8 weeks. Read here for further clarification on why biohackers avoid fructose more than anything else!
What’s even more stupid, is that extracting the juice from fruits or vegetables completely separates the fiber in these foods while concentrating fructose. Anyone with a basic education in nutrition and biology would know that this is ridiculous! Yet, marketing comes in again and so many “doctors” and self-declared wellness coaches suggest these things…

On the contrary, this doesn't mean fruit is off-limits. Whole fruits do contain fiber that slows sugar absorption, so fructose can be broken properly before being absorbed in the lower intestine. So if you love fruits, especially sweet ones, decrease their consumption as much as you can, and when you do eat one or two in a day, eat them whole!
Diet for Mental Athletes – What to Eat to Boost Performance
Remind yourself! Whether you're managing a business, coding all day, or brainstorming in high-pressure environments, you're a mental athlete.
And just like physical athletes meticulously plan their nutrition, you need to fuel your brain for optimal performance.
Let's look at what the science says about brain fuel:
Remember what we discussed already in the article “Fat Isn’t The Enemy”? A landmark 2020 review in the Journal of Alzheimer's Disease found that higher ketone metabolism was associated with improved cognitive function. (And yes, also decreases mental health and cognitive problems when aging!).
Why does this matter? Because ketones—the energy molecules your body produces when metabolizing fat—provide a more efficient, cleaner fuel for your brain than glucose.
💡 Tools for Action: A simplified performance-based diet framework
1) Prioritize healthy fats: Your brain is approximately 60% fat by dry weight, and it needs specific fatty acids to function optimally. Consuming healthy saturated fats from sources like coconut oil, grass-fed butter, and animal protein creates stable, long-lasting energy while reducing inflammation.
2) Moderate protein: Aim for 0.8-1.2g per kg of body weight from high-quality sources like eggs, fish, and pasture-raised (grass-fed) meats. Protein provides the amino acid building blocks your brain needs for neurotransmitter production.
3) Strategic carbohydrates: Not all carbs are villains. Low-glycemic vegetables provide essential nutrients and fiber with minimal impact on blood sugar. Think leafy greens, cruciferous vegetables, and colorful non-starchy plants.
4) Eliminate sugar and refined grains: These create the boom-bust energy cycle that undermines cognitive performance.
Further readings: I always reccomend The Bulletproof Diet book by Dave Asprey who, in my opinion, has identified the benefits of a low-carbs-high-fat diet since the longest in the context of biohacking.
Fasting for Focus – How Strategic Fasting Can Eliminate Sugar Cravings
One of the most powerful tools for breaking sugar dependency and enhancing mental performance is intermittent fasting (IF). As I explored in depth in my article "The Fasting Revolution", strategic periods without food trigger profound neurological benefits.

The science behind this is compelling: A 2019 study published in Cell Metabolism found that intermittent fasting increased BDNF (brain-derived neurotrophic factor)—essentially fertilizer for your brain cells. Higher BDNF levels correlate with enhanced learning, memory formation, and mental clarity.
Another crucial mechanism is metabolic flexibility. When you fast for 16+ hours, your body depletes its glycogen (stored glucose) reserves and must switch to burning fat. This metabolic switch produces ketones, which research from the NIH shows can improve cognitive function across various metrics.
The most profound benefit? Fasting resets your neurological relationship with hunger and food, breaking the addictive cycle of sugar dependency and helping you regain control over cravings.
💡 Tools for Action: Fasting schedules for high-performers
- 16/8 Method: Fast for 16 hours, eat during an 8-hour window
- 5:2 Approach: Eat normally five days, restrict calories to 500-600 for two non-consecutive days
- OMAD (One Meal A Day): Concentrate all your calories in a single daily meal
Me personal schedule: I started fasting many years ago by skipping breakfast as it was the easiest thing for me. However, I recently shifted to a new schedule that performs even better with my cyrcadian rythm: first meal of the day between 8am and 9am, last meal before 3pm. This gives me plenty of time to digest the food while it’s still sunny outside and allow my mithocodria do their job (producing energy) at their best. I got this schedule from the Buddhist monastery I spent some days while in Thailand, and I must say it’s really great during the week!
Once every few months, if I feel my methabollism is slow, or I just attended a wedding in Italy, I plan a 24h or 48h fast to cleanse. I tried longer ones but I loose too much weight, so not ideal for me just yet.
But, let’s be clear, I don’t want my eating schedule to force me stop enjoying life. So I don’t think twice if I have to go out for dinner with friends and family 😅
Ancient Wisdom Meets Modern Science – Reducing Inflammation for Mental Performance
When we examine the intersection of traditional medical systems and cutting-edge neuroscience, a fascinating pattern emerges: the foods and practices that ancients deemed "clarifying" for the mind are precisely those that modern research shows reduce neuroinflammation.
Neuroinflammation—chronic low-grade inflammation in your brain—is increasingly recognized as a key driver of cognitive decline, brain fog, and reduced mental performance. Ancient medicinal systems like Ayurveda and Traditional Chinese Medicine were identifying "heating" (inflammatory) and "cooling" (anti-inflammatory) foods thousands of years before we had the scientific instruments to measure cytokines and other inflammatory markers. Modern research is now validating this ancient knowledge.
For example, the herbs and spices central to many ancient healing traditions—turmeric, ginger, cinnamon, and rosemary—contain powerful anti-inflammatory compounds. A 2018 study in the Journal of Alternative and Complementary Medicine found that participants consuming these spices regularly showed reduced markers of systemic inflammation. (By the way, no wonder why the herbal and medicinal spice supplementation market now booming worldwide. Growing over 7% per year!)
What these ancient systems understood, and modern science confirms, is that the gut-brain connection is far more direct than previously recognized. The vagus nerve—the information superhighway between your digestive system and brain—constantly relays information about what you've eaten and how it's affecting your body. (We discussed in detail in my previous article “Gut Feelings” in case you want a recap on this 😉 )
This is why eliminating inflammatory agents like refined sugar and industrial seed oils while incorporating anti-inflammatory foods like healthy fats, vegetables, certain spices, and fermented foods can have such a profound impact on cognitive performance.

Remember to eat your veggies! But maybe learn how to season them with good spices 😉
Probiotics, Fiber, and Food Order – What I Learned About the Right Order to Eat Foods
One of the most underappreciated aspects of nutrition is not just what you eat, but how and when you eat it. Through years of self-experimentation and research, I've discovered that the sequence in which you consume different foods can dramatically affect your blood glucose response and, consequently, your energy levels and focus.
The science is compelling: A 2015 study published in Diabetes Care found that consuming protein and vegetables before carbohydrates significantly reduced post-meal glucose and insulin levels compared to eating the same foods in reverse order. Below for a more detailed plan on food sequence and meal order that will help you have more clarity on the topic 👇️
This approach extends beyond individual meals. The timing and sequencing of your probiotic intake also matters. Research from UCLA found that consuming probiotics (either from fermented foods or supplements) 30 minutes before meals maximizes their benefit to your gut microbiome.
Conclusion: The Final Step to Mental Performance – A Life Beyond Sugar
Oh my gosh! You made it till the end of this crazy long deep dive on Sugar(s). You are now one whole bunch of steps forward into sustained peak performance!
As we discussed, breaking sugar's grip isn't just about avoiding crashes or shedding a few pounds—it's about fundamentally upgrading your brain's operating system. As founders and high-performers, we can't afford to have our cognitive sharpness compromised by outdated nutritional paradigms.
I've experienced firsthand the transformation that comes with breaking free from sugar dependency: deeper focus, more consistent energy, enhanced creativity, and a level of mental clarity I couldn’t even believe possible. Remember I had chronic depression for over 10 years?! Well now I can’t believe I don’t even remember when was my last “bad day”... This isn't hyperbole—it's the natural state of a brain freed from the inflammatory, dysregulating effects of sugar and refined carbohydrates.
The journey isn't always easy, but unlike many high-performance hacks, this one compounds over time. Each day you choose better fuel, your body becomes more efficient at using it. Your cravings diminish, your energy stabilizes, and your cognitive capabilities expand.
And remember that in today's world, what the ancients practiced regularly has now become an unfair advantage in our hypercompetitive business landscape. As Juvenal wisely wrote, "Mens sana in corpore sano" (A sound mind in a sound body) – a principle so fundamental that it's survived thousands of years.
"If a man is unsound in body, it is impossible for him to be sound in mind."
While our ancestors inherently understood this mind-body connection, we've lost touch with this wisdom in our sugar-saturated culture. By reclaiming this ancient knowledge and combining it with modern nutritional science, you position yourself leagues ahead of competitors who are still trapped in the glucose roller coaster of brain fog and mood swings.

Your brain deserves premium fuel. YOU deserve better! Will you take the first step today?
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