Most entrepreneurs start with a simple belief: creating a company is the best way to get rich. Francesco fell into this exact trap. "I wanted to be successful and I wanted to be rich and the only way I could perceive I could have done it would have been by creating a company," he explains. But here's the brutal reality he discovered: if you want to make money, don't start a company. The people making the most money with the least effort? Those who join fast-growing companies and learn high-demand skills. Francesco now tells aspiring entrepreneurs: "Find a company growing like crazy, learn to code in AI, and you'll become super rich in five years without working more than eight hours a day."

When you start a business for money rather than passion, you make a critical mistake: you build what you think is nice, not what people actually want. Francesco describes this perfectly: "You go and shove in the amount of food that they don't like and they spit it on you." After 100 rejections, you start comparing yourself to others who seem less capable but are earning more. The transformation is brutal: "Before you were a smart guy with a dream, now you're a stupid guy with a dream and it gets worse." This creates a negative feedback loop where each rejection reinforces your growing self-doubt.

Francesco learned a game-changing concept from psychologist Alfred Adler: "Your mind has the goal to protect you from dying. To do so, he prefers a bad known than any unknown." This explains why entrepreneurs often sabotage themselves when approaching success. If you've always struggled with jealous partners, you'll unconsciously choose another jealous partner because the alternative is unknown territory. Your mind creates elaborate justifications (often called traumas) to maintain familiar patterns, even when they're destructive. Understanding this pattern is the first step to breaking free.

At his lowest point, Francesco discovered the Bhagavad Gita, an ancient text that changed everything. The core message: "Do whatever you feel is right, do it at the best of your abilities, completely forgetting the outcome." Francesco realized he was doing his best work but obsessing over outcomes while ignoring what he genuinely wanted to do. This shift led him to organize an event in Sicily that seemed impossible. People thought he was crazy for promising to bring 30 investors and 10 billion in capital to Palermo, but following his genuine passion created extraordinary results.

Francesco's transformation culminated when he successfully executed his "impossible" Sicily event, leading to an offer to manage a $30-50 million fund in Singapore. The old Francesco would have taken it immediately for the status and LinkedIn likes. Instead, he said no because it didn't align with what he truly wanted: helping startups in emerging markets and supporting governments in Africa. This decision, which seemed illogical financially, opened doors to work he genuinely loved. "I finally understand what I really want and life is much better," he reflects.

Francesco's most powerful insight involves how confidence actually works. Most people think confidence is like filling a glass with a percentage of belief. The reality is different: "You always have 100% but of different glasses." You might have 100% confidence in failure rather than 100% confidence in success. The key isn't building more confidence but changing which glass you're filling. When Francesco realized he had unlimited confidence in the wrong outcomes, he could redirect that same energy toward success. This isn't positive thinking; it's understanding how your psychological patterns actually function.

I met Francesco a few months back and we immediately became good friends. Somehow, we feel like we’ve known each other for years, even though we actually never met in person (in this lifetime) yet! I admire his charisma deeply and fully share his journey to learn about the “secrets of the mind”.

For this reason, we are actually working together on a new mastermind program for founders, fully dedicated to shifting mindset and rewiring it to align with your deepest and most craved goals. It’s a fully online program, and we are looking for 5 entrepreneurs willing to test our beta before it goes live in a few months. Are you interested? DM me back and I’ll share the form to apply 😉